LinkedIn Videos: How to Make the Most of the Platform with Videos
In today’s blog you will discover all the tips you need to create videos on LinkedIn: from LinkedIn’s limitations to all the steps needed before publishing.
In today’s fast-paced digital scenario, using video content has become a crucial strategy for individuals and enterprises aiming to excel on social media platforms. Among these platforms, LinkedIn stands out as a powerful hub for networking, cultivating professional relationships, and offering an engaging space for the diffusion of video content. In this blogpost, we will extensively delve into the universe of LinkedIn videos, and on how they can be effectively used to enhance your digital performances. Whether you are an innovator at the wheel of a startup, a prospective job seeker, or a well-seasoned industry expert, gaining comprehensive insights into the nuances of LinkedIn videos could potentially revolutionize your personal branding efforts and open new prospects for your business aspirations.
But first, stick to LinkedIn rules!
Nowadays, video contents have become increasingly popular on social media platforms, including on LinkedIn, because they tend to be more engaging and visually appealing than text or images alone. Videos can help you stand out in your network, showcase your expertise, and share valuable insights. But to connect with your audience in a more personal and dynamic way, it’s important to stick to the rules.
LinkedIn has some pretty strict requirements, especially for video ads. First, both LinkedIn videos and video ads have a minimum length of 3 seconds, but while videos can last up to 10 minutes if uploaded from the mobile app and 15 if uploaded from desktop, LinkedIn video ads can last up to 30 minutes. However, try to keep it short: the most successful video ads are those around 15-30 seconds.
Secondly, pay attention to the file size and format. You can upload LinkedIn videos from 75KB up to 5G, and LinkedIn video ads from 75KB up to 200MB. MOV and MP4 file format are both supported by LinkedIn videos, but make sure the file format is MP4 for your LinkedIn video ad, because it is the only one that will work.
It’s also important to consider that the viewing experience depends on whether you’re watching from your desktop or from your mobile app. The aspect ratio for LinkedIn videos can be anywhere between 1:2.4 if the video is shoot vertically, and 2.4:1 if shoot horizontally. Moreover, the resolution level must go from 256×144 to 4096×2304. On the other hand, if we consider LinkedIn video ads, 360p, 480p, 720p, 1080p and 1:1 aspect ratio video should have a minimum resolution of 600×600 and a maximum resolution of 1080×1080.
In general, keep in mind that most of all engagement on LinkedIn is via mobile, so you need to ensure that your video marketing efforts pay off by optimizing content for mobile users. But, because we want to optimize our videos for both LinkedIn on mobile and on desktop, consider making them square.
As in everything, issues can arise. If you can’t upload a LinkedIn video, the reason can be one of these LinkedIn limitations. So, remember to check the file format and size and make sure you have a stable and active internet connection while uploading the video. Moreover, ensure that your LinkedIn account is in good standing and that there are no restrictions or limitations that could prevent you from uploading content. Anyway, if the problems persist, contact LinkedIn support for the most accurate and up-to-date information.
How Do I Make a Professional LinkedIn Video?
LinkedIn has changed a lot in the last few years and even today it’s unique among the social platforms. While it’s technically a social platform, you’re also under a lot of professional scrutiny, so your LinkedIn videos need to be polished and precise. In other words, make your LinkedIn videos professional!
Define your goal. Whether you are sharing insights, presenting a project, providing a tutorial, or showcasing your expertise, having a clear goal will shape the content and structure of the video.
Plan your content. Develop an outline highlighting the main points you wish to cover in your video. Maintain a focused and concise message while considering the value your video will offer to your viewers.
Scripting. Create a script to guide your presentation and practice it to sound confidential and natural.
Choose Your Setting. Select a will-lit, quiet, and noise-free location for filming. Opt for a clean and professional background that doesn’t distract from your message.
Filming Equipment. Invest in a high-quality camera, microphone, and lighting equipment to enhance the visual appeal of your video. Use a tripod or stable surface to prevent shaky footage.
Delivery. Strive for a clear and confident speech, maintaining direct eye contact with the camera, and minimizing the use of filler words and pauses.
Editing. Use video editing software to refine your video. Trim unnecessary parts, include captions for accessibility, and enhance both visual and audio quality if required.
Branding. Consider adding an intro and outro with your name, title, and a call-to-action, maintaining a consistent visual style aligned with your personal brand. If your audience likes your video, you must give them a clear next step. Don’t overload people with many unnecessary CTAs but leave them with one key CTA and make things simpler.
Captioning. Use captions or text overlays to make your videos accessible to viewers who watch without sound.
Upload and Optimization. Upload your video directly to LinkedIn to maximize reach and leverage the platform’s algorithm, which favors native content. If you opt for a link to a YouTube/Vimeo video, the views will be counted by the hosting platform, not LinkedIn. Craft an engaging caption summarizing your video and encouraging viewer participation. Use relevant hashtags for increased discoverability and choose an appealing thumbnail that accurately represents your video.
Engagement. Answer comments and messages on your video post, as engaging with your audience nurtures connections and boosts visibility.
Analyze Performance. After posting, monitor engagement metrics and apply these insights to refine your future video content.
The effectiveness of your LinkedIn videos can vary based on their content, audience, and their quality. Stay authentic, provide value to your audience, and adapt your approach based on feedback and performance metrics. And if you need some help, our Babelee Video Platform will make things easier, faster, and more convenient.
How Do I Know that my LinkedIn Video is Working?
In general, a balanced approach between videos and photos would be ideal. Use videos for content that suits the dynamic nature of the format and use photos for visually appealing and quick updates. In both cases, it’s good practice to monitor engagement metrics for both types of content to refine your strategy over time.
Anyway, LinkedIn videos are proven to seize audience attention more effectively than any other type of post, and that audience is 20 times more likely to share them than texts or images.
Visual appeal. Videos allow you to convey your message in a more visually appealing way, which can be particularly effective for illustrating concepts, sharing case studies, or presenting projects.
Establishing Personal Connections. Videos enable you to exhibit your personality, body language, and voice, fostering a deeper personal connection with your audience.
Storytelling. Videos provide an opportunity to tell stories and share narratives, which can be compelling and resonate with your viewers.
Educational Insights. You can use videos to share valuable industry insights, tips, tutorials, and educational content, positioning you as an expert in your field.
LinkedIn algorithm. Remember that LinkedIn’s algorithm often prioritizes native video content – videos uploaded directly to the platform – in users’ feeds. This can lead to increased visibility for your content.
Professional networking. Since LinkedIn is a professional networking platform, well-crafted videos that provide value to your connections can help you fortify your professional relationships and expand your network.
To understand if your LinkedIn video is working, the platform provides some information, but the level of detail can vary depending on your privacy settings and the type of LinkedIn account you have. Regardless of your account type, LinkedIn typically publicly shows a list of the people who have engaged with your video post. This means if someone liked, commented on, or shared your video post, their name and profile details are visible to you. In particular, if you have a Premium Subscription, you can have access to additional insights and analytics, such as a more comprehensive list of viewers or the ability to see more detailed information.
Make sure to always adapt your content strategy based on your audience’s feedback and preferences and stick to tried and tested types of videos. LinkedIn is a professional platform and content like Q&A sessions, explainer series, and videos introducing your team or behind-the-scenes glimpses will work well. Remember that authenticity, consistency, and engagement are key on LinkedIn. And using tools like our Babelee Video Platform will help you exploit the full power of personalized storytelling and create unique emotions through your video communication.
To sum up, remember to keep your videos concise and focused and aim to deliver your message within the first few seconds to capture viewers’ attention. Make also sure to provide valuable and relevant content and consider what your target audience would find interesting and useful. Don’t forget to use high-quality visuals and audio to maintain a professional appearance and engage with your audience by responding to comments and messages generated by your video!
And it doesn’t matter if you are an agency, a video creator, or a brand, Babelee’s got the solution suiting your needs for video creation, video automation and also technology integration. Our experts will analyze your tech stack and suggest the best for you!
Copywriters, video creators, digital marketers and developers: this is who we are! Young, passionate, geeky and very keen on media and technology. Fancy to meet the team? Contact us or submit your cv, we love talented people.