CTA for videos: how to make your content interactive
A well-crafted CTA not only adds interactivity to your video content, it also helps to achieve your marketing goals: learn why in this post!
CTAs for videos: a definition
Video marketing has become an essential part of every brand’s digital strategy. Video production and enjoyment has grown over time, making YouTube the second most visited site after Google. For this reason, creating a video of excellent quality and content, can benefit your strategy. However, to engage your customers better and make them take action, adding a call to action to your video is a veryn effective solution.
A CTA is a prompt that encourages viewers to take a specific action both while watching a video and later. It could be to sign up for a newsletter, download an e–book, visit your website, or make a purchase. A well-crafted CTA not only adds interactivity to your video content, it also helps to achieve your marketing goals.
Among visual products in general, video content is the most effective: it involves users and attracts their attention.
In addition to greater interactivity, therefore, the values of click-through rates increase: how? Just adding one or more clickable call-to-action that leads directly to a piece of content from the video you are watching.
Making CTAs more interactive thus guarantees better results also in the acquisition of possible leads, because one piece of content can take the consumer to other pieces of content.
How to create effective CTAs for videos
If CTAs are a good way to engage new customers, the opportunity should not be wasted. To do this you’ll need to think about the content of the CTA and the context to which it is destined. Both the content and the the context in which the CTA will be inserted will require changes and different characteristics.
Here are some tips for adding effective CTAs to your videos:
Keep it simple and clear
Your CTA should be concise, clear, and easy to understand. Avoid using complex language or industry jargon that may confuse the viewer. Use actionable verbs like “subscribe,“, “download,“, “register,” or “buy” that conveys what the viewer should do.
Place the CTA strategically
The placement of your CTA can greatly impact its effectiveness. The most common places are at the end of the video or during a pause in the video. You can also use annotations or pop-ups to draw attention to the CTA. However, make sure that the CTA doesn’t interfere with the viewer’s watching experience.
People are more likely to take action if they get something in return. Offer an incentive, such as a discount, a free trial, or exclusive content, to encourage viewers to click on your CTA. This not only increases the chances of the viewer taking action, it also helps in build a loyal customer base.
Use Different CTAs for Different Goals
Not every video needs the same CTA. Your CTA should align with the specific goal of the video. For example, if your video introduces a new product, your CTA could be “Learn More” or “Try it Now.“. On the other hand, if your video is about a sale or promotion, your CTA could be “Shop Now” or “Claim Your Discount.“.
Test and Measure
Finally, it’s essential to test and measure the effectiveness of your CTAs. Use A/B testing to see which CTA performs better. Analyze metrics like click-through rates, conversion rates, and engagement rates to optimize your CTA strategy.
In conclusion, adding a CTA to your videos is an excellent way to engage your viewers and drive conversions. By following these tips, you can create effective CTAs that align with your marketing goals and help you achieve greater success with your video marketing strategy.
How to embed CTAs in your videos to direct viewers to your content
By embedding CTAs in your videos, you can direct viewers to relevant content and encourage them to take action. Whether you use built-in CTA features, overlays, video descriptions, or annotations, be sure to keep your CTAs clear, concise, and relevant to your audience. Testing different approaches and analyzing your results can help you optimize your CTA strategy and achieve greater success with your video marketing efforts.
You can also use overlays to add CTAs to your videos. Overlays are graphical elements that appear on top of the video content and can include text, images, and clickable links. Overlays can be placed at any point in the video, and they can be set to appear for a certain length of time. This makes them an effective way to draw attention to your CTAs without interrupting the viewer’s experience.
Add CTAs in Video Descriptions
Another way to embed CTAs in your videos is to include them in the video description. This is a text-based description of your video content that appears on the hosting platform. You can use this space to include links to relevant content, such as blog posts or product pages, and encourage viewers to click through to learn more.
Use In-Video Annotations
Annotations are text-based pop-ups that appear within the video content. They can be used to highlight key points in the video or to provide additional information to viewers. Annotations can also be used to add CTAs, such as “Click Here to Subscribe” or “Visit Our Website for More Information.“. To add annotations, you can use video editing software or the built-in annotation tools provided by the hosting platform.
Some examples of CTAs for videos
A CTA is usually an image composed of both icons and written text. Icons often indicate sliders or buttons to click on to interact and be redirected to the content in question. On the other hand, the written text varies depending on whether it is an informal CTA, lead generation, transactional, or question form.
These are CTAs built as a link between the content you are browsing and more information about it. The textual part will then invite viewers to see, explore, and deepen their knowledge, with phrases such as: “see more,“; “explore,” or “start now”.
Lead Generation CTAs
To gain new potential customers, we will design CTAs that invite you to be part of something: events, webinars, or other activities offered by the company. In this case, you should use phrases that speak to the recipient more convincingly, also using time indicators such as: “book today” or “apply now.“.
In this case, the CTA acts as a bridge between what is being exploited at that time and similar content that you can view at a later time, thus proposing phrases such as: “show now” or “add to cart.“.
The ctas in question format, want to urge the user to act by asking him very often what he is waiting for, what he would like more from what the brand has to offer. Examples such as “what are you waiting for?” and similar ones.
In conclusion, depending on the context, you will find different CTAs for shapes, colors, and especially texts. Whatever your purpose, here are three basic steps on which to build your own CTA:
- Think about who you’re talking to and find a way to get them involved
- Think where the CTA will be inserted
- Find the right sentence depending on the action you want to encourage and the relationship you want to establish with the consumer
Bebelee allows you to engage more: a video will attract the attention of your users, improving click-through rates and making your message much more appealing and convincing. This will increase interaction with your content and increase funnel conversion. In this way, you will advance your global digital communication strategy using a powerful and distinctive tool.
To create the perfect content, Babelee can help you, especially when it comes to interactive content: things have to change to engage the customer. Although video content always manages to attract attention, the result is better if the viewer is actively involved!
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